Salvation army
Public Relations Packages:
3 Month Commitment - Suggestion: Great for 1st Quarter FY /Oct. - Dec.:
3-6 News Releases each pitched to the media with follow-ups
Use however you would like but recommended:
2 October – Angel Tree Registration and Call for Volunteers
2 November – Christmas Kickoff and Thanksgiving
2 December – Giving Tuesday or Last week of Angel Tree and Christmas Kettle last push with a year-end message.
2 Interviews
Angel Tree Registration-call for volunteers
Christmas Kickoff/Start of Kettles
Media interviewing training including key talking points
On-call PR consulting
6 Month Commitment- Suggested Schedule:
6-8 News Releases and each pitched and followed up with media
Use however you would like but recommend:
2 October – Angel Tree Registration and Call for Volunteers
2 November – Christmas Kickoff and Thanksgiving
2 December – Giving Tuesday or Last week of Angel Tree and Christmas Kettle last push with a year-end message.
January/February for cold temperatures
July/August for Extreme Heat programs like high utility bills in Social Services, Water stations, Camp, etc.
4-6 Interviews – Spread the word of Thanksgiving, Christmas, Programs, Donations
Media sponsor for an established special event you do
Need an Angel Tree or Christmas Media Sponsor?
Need a Donut Day Sponsor? Help build your Donut Day presence?
Annual banquet Media Sponsor?
Media interviewing training- includes role-playing with a professional reporter
On-call PR consulting
12 Month Commitment - Suggested Schedule:
12 News Releases and each pitched and followed up with media
2 October – Angel Tree Registration and Call for Volunteers
2 November – Christmas Kickoff and Thanksgiving
3 December – Giving Tuesday/Last week of Angel Tree, Angel Tree Distribution, Christmas Kettle last push, Year-end message.
January/February for cold temperatures or shelter
March/April – Easter, Camp, Pantry
July/August for Extreme Heat programs like high utility bills in Social Services, Water stations, Camp, etc.
August/September – Back to School
Annual Event/Matching Grant/others
8 Interviews – We look at your campaigns and decide where best to place these
6 Stories written for internal papers or newsletters
Stories sent to Southern Spirit
Use these stories for Blogs or Social Media
Media sponsors for an established special event you do
Media interviewing training- includes role-playing with a professional reporter
On-call PR consulting an active team member as needed-monthly meetings